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Hootsuite twitter login1/21/2024 ![]() ![]() Edit a single social media post to customize it for each social account rather than cross-posting the same content everywhere.īusiness accounts can manage up to 35 social profiles in the Hootsuite dashboard.Understand the best time to post for each social account based on your own metrics over the last 30 days.Create analytics reports that show results for all your social profiles in one place.Respond to messages sent to all of your social profiles from one centralized inbox.Schedule content in advance and organize posts across accounts in an interactive calendar.Curate, publish to, and manage multiple social media profiles on different platforms.It also helps keep you focused and organized. ![]() Centralizing all of your social media activities in one unified dashboard saves a ton of time. You won’t be surprised to learn that we think Hootsuite is the best social media management platform for handling multiple accounts. The amount of time you spend opening and closing tabs alone adds up fast.įortunately, the right software can make the job much easier. Trying to manage multiple social media profiles using different apps is also time-consuming and inefficient. You don’t want to accidentally spark a PR disaster by sharing something on the wrong feed. Or, if you’re thinking about how to manage social media accounts for multiple clients. Things get especially risky when you’re managing personal and professional accounts from the same device. We won’t lie: Managing multiple social platforms can be tough. Here’s a look at how social media usage overlaps among platforms: Hootsuite and We Are Social, The Global State of Digital 2021, Q4 Update The best software to manage multiple social media accounts ![]() The average person uses 6.7 social platforms every month and spends 2 hours and 27 minutes per day using social media. How many social media accounts does the average person have? It’s better to do a great job on a couple of accounts than a mediocre job on many. The best approach is to start small and grow as you get more comfortable with your tools and brand voice. This is when it becomes critical to understand how to manage multiple social media accounts for business purposes. But as you grow, you might need separate handles for, say, customer service and marketing. A small business will likely start with one account per platform. The size of your company also has an impact. The more demographic groups you’re trying to reach, the more social accounts you’ll need to reach them in the places they spend time online. But which platforms you use - and how many - will vary.Īs we just said, social network preferences vary by age, gender, and geography. You can reach the vast majority of social media users by posting on one or two big social platforms. It all depends on your audience and your goals. Honestly, there’s no right answer to this question. Here’s a quick look at how social media demographics differ for American users: Pew Research Center How many accounts should a social media manager have? Demographics vary substantially across platforms, so multiple social accounts allow you to reach a broader segment of the population. ![]() For example, LinkedIn might be your best choice for recruiting, Instagram for social commerce, and Facebook for building brand awareness.īut this will also depend on your target audience. Even fewer people (4%) use LinkedIn regularly for news.įor social media marketers, this means you need multiple accounts for different purposes. adults regularly use Facebook to access news, but only 11% use Instagram for that purpose. Hootsuite and We Are Social, The Global State of Digital 2021, Q4 Updateīut that use does not apply equally across platforms. Why? For the average user, each network serves a different purpose.įor example, reading news stories is the third-most common reason for using social media. The benefits of having multiple social media accountsĪs you’ll see later in this post, most people have more than one social media account. Find out how to spend more time offline by automating many of your daily social media work tasks. Bonus: Get a free guide that shows you 8 Ways to Use Hootsuite to Help Your Work-Life Balance. ![]()
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